Seth W.

Hi, I'm Seth Werkheiser.
(Loud) music + editorially-focused internet nerd.

Content without context is noise.
Shovel blogging won't work forever.
What's your Facebook exit strategy?
Fall in love with your audience, not traffic.

I founded Noise Creep in 2009 for AOL Music, and before that I started Buzzgrinder back in 2001.

In 2010 I got rid of all my stuff and traveled around the US with my bike and laptop.

Since 2011 I've been involved in many projects:
I write metal trivia at Skull Toaster, along with a nightly email newsletter.
I do email marketing for Artists & Fleas, and 86'd Records.
I do sales, marketing, CPC management, Google Analytics for Solid MFG.
I do website updates for Atom Splitter PR, Adrenaline PR.
I write an occasional newsletter called Novelty and Nonsense.
I co-founded The Workbench podcast with Bill Meis.

Here's my LinkedIn resumè. Available for full-time work and various gigs; editorial content consulting / creation, email marketing set-up / management, social media, podcasts, basic website / BigCartel / Shopify set-ups + more.

Reach me via email ( or Twitter (@sethw).

Stuff I've done in 2015
11/29. Talked cash-only businesses on the new episode of Workbench.
11/28. Wrote about Puscifer and a small "Intro to Metal" on my Patreon.
11/24. From my newsletter: You're owed nothing.
11/22. New episode of the Workbench Podcast: "Laptops in Meetings?"
11/16. From my newsletter: Should I write a public reply to something I hate?
11/15. Posted "The Squeaky Wheel Gets Deleted" on the Workbench Podcast.
11/14. Sent out this "Mega-Thanks" email for the As the Story Grows podcast.
11/11. New piece on how "people don't buy music" over at Haulix.
11/9. Will a book on Facebook in 3 years be silly?
11/8. Spoke about boredom and adult friendship on the Workbench Podcast.
11/1. New episode of the Workbench Podcast posted.
10/25. Did episode #24 of the Workbench Podcast.
10/23. Talked about The Simpsons on XTAPOLAPOMETAL.
10/14. Published 'Focus On These 6 Things If You Want To ‘Make It’ In Music' at Haulix.
10/8. Sent out this nice email for 86'd Records.
10/5. Was interviewed over at Nine Circles about all the stuff I do.
9/26. Set up this rad give-away for Skull Toaster, making my readers happy.
9/22. Wrote about Iced Earth for the Skull Toaster nightly newsletter.
9/20. Set up MailChimp for the As The Story Grows podcast.
9/17. Wrote about Fear Before the March of Flames for Skull Toaster.
9/15. Wrote about Mumakil and Origin for my nightly email newsletter.
9/9. Haulix published my 'Email Will Out-Live Social Media' article.
9/8. Made another 'First Friday' video for Skull Toaster.
9/8. Part of Nine Circle's feature 'Not-Metal Favorites.'
9/7. Guest hosted on the As The Story Grows Podcast with Dan Gailey of Phinehas.
8/30. Appeared on the As The Story Grows Podcast with Ryan Downey.
8/15. Set up a Shopify site for Snash Jewelry.
8/12. Wrote 'Ready Yourself for Big Hits' for the Haulix blog.
7/25. Wrote 'Work without shouting.'
7/21. Wrote 'You Never Know Who’s Watching.'
7/20. Started a series about vinyl records for Solid Mfg.
7/18. Replaced the battery on my 2+ year old iPhone5.
7/15. Sent this well-bearded email for Artists & Fleas.
7/13. Wrote 'Why I’m leaving Rdio for Apple Music.'
7/8. Wrote 'Stop putting more barriers between you and your fans' for Haulix.
7/1. Started working with Atom Splitter PR.
6/30. Wrote about Himsa and W.A.S.P. on Skull Toaster.
6/24. Talked iOS keyboards and text expansion on the Workbench Podcast.
6/23. Wrote about Blind Guardian for Skull Toaster.
6/17. Talked about MEETINGS on the Workbench Podcast.
6/17. Sent this LA email for Artists & Fleas.
6/17. Wrote about Textures and Vallenfyre for Skull Toaster.
6/15. Taking care of my Skull Toaster readers:

6/10. "The death of content marketing," on the Haulix Blog.
6/10. New Work Bench episode on SimpleCast and YouTube.
6/5. I talk social media & music on Everything and the Kitchen Sink.
6/4. Sent this nice email for Artists & Fleas.
6/3. Talked about photo cloud storage for your smartphone.
5/27. We riff on scheduling & phone calls on the Workbench Podcast.
5/26. Wrote about Marilyn Manson and Slipknot for Skull Toaster.
5/20. Bill and I speak about Remote Working (a favorite of ours).
5/23. Uploaded every episode of the Workbench Podcast to YouTube.
5/22. Set up a website for the band Halfbomber.
5/18. I covered Anathema for the Skull Toaster email newsletter.
5/14. Sent this nice email for Artists & Fleas LA!
5/13. Wrote about sending better (snail) mail for the Haulix blog.
5/13. Bill and I talked about delegation on the Workbench Podcast.
5/11. Wrote about Bible Black for Skull Toaster.
5/7. The band Battles did a neat thing. So I wrote about it.
5/6. Spoke about burnout on the Workbench Podcast.
5/2. Wrote some music at Pine Stop Recording Studio.
4/30. Put together this email for Artists & Fleas.
4/29. Talked about how I get my news on the Workbench Podcast.
4/24. Sent this nice email for Artists & Fleas.
4/22. Spoke about browser extensions on the Workbench Podcast.
4/20. Wrote about Headgirl for the Skull Toaster newsletter.
4/18. I was interviewed on Billy Powers' Urban Achiever podcast.
4/16. Got Royal Thunder's, 'Crooked Doors' at the Main St. Juke Box.
4/16. Pre-ordered 4ARM, 'Survivalist' on BandCamp.
4/16. Sent this nice email for Artists & Fleas LA.
4/15. Talked .com email addresses on the Workbench podcast.
4/13. Started a heavy metal pen-pal club using Typeform.
4/10. Sent 'Do You Care a Lot?' to my email list.
4/10. Bought Torche, 'Restarter' at Main St. Juke Box.
4/8. Talked about IFTTT and Zapier on the Workbench Podcast.
4/8. Wrote 'Crowded Tables' for the Haulix blog.
4/5. Revamped drummer / podcaster Travis Turner's website.
4/3. Posted another First Friday video for Skull Toaster.
4/1. Spoke about calendars + reminders on the Workbench Podcast.
3/30. Giving away a copy of Royal Thunder's 'Crooked Doors.'
3/30. Pre-ordered KEN Mode, 'Success' on BandCamp.
3/28. "Updated" my Skull Toaster website.
3/25. Talked 1Password on the Workbench Podcast.
3/23. Put together this Boilerman 10" email for 86'd Records.
3/18. Sent this email for the LA Artists & Fleas market this weekend.
3/18. Talked about getting paid online on the Workbench Podcast.
3/13. Wrote about Kreator for Skull Toaster.
3/12. Sent this 'Wheels, Deals & Squeals' email for Artists & Fleas.
3/11. Talked about podcasts on the Workbench Podcast.
3/11. Penned 'Considering Music Blog Coverage in 2015 vs 2005' for Haulix.
3/9. Set up a TWINGIANT vinyl give away.
3/6. Posted my fourth "First Friday video" for Skull Toaster.
3/4. Talked about video chat services on the Workbench Podcast.
3/4. My Skull Toaster Patreon passed $100/month.
3/1. Started "My Travel Tips" on Medium.
3/1. Made this fancy screen cast video for Skull Toaster.
3/1. Chatted with guitarist Markus Johansson on the Black Vinyl Collective podcast.
2/27. Wrote about Iron Reagan for my nightly email newsletter.
2/26. Bought Sleater-Kinney, 'No Cities to Love' from Sub-Pop.
2/25. Discussed cloud storage and online back-up on the Workbench Podcast.
2/24. Explored Malevolent Creation & Old Man's Child for Skull Toaster.
2/23. Wrote about Judas Priest's 'Screaming for Vengeance' for Skull Toaster.
2/22. Spoke with Andrew Elstner of Torche on the BVC podcast.
2/21. Hit 15 supporters on my Skull Toaster Patreon.
2/20. Wrote about canceling my Rdio account (among other things).
2/18. Sent this nice email for Artists & Fleas Market.
2/18. Spoke about online project managent tools on the Workbench Podcast.
2/16. Interviewed Ben Handelman about Norma Jean's debut album.
2/15. Spoke to Nate Allen on episode #17 of the Black Vinyl Collective.
2/13. Wrote about In Flames for the Skull Toaster email newsletter.
2/11. Haulix published my latest piece, 'Five Seconds is Too Long.'
2/11. Spoke about web apps on the Workbench Podcast.
2/10. Wrote up Black Tusk & Black Sabbath for the Skull Toaster email.
2/09. My latest email was re-published on
2/06. Posted my third "First Friday" video on Skull Toaster.
2/04. Sent 'Can a coffee shop make you feel dumb?' to my email list.
2/04. Talked about simple websites and Twitter on The Workbench Podcast.
2/03. Uploaded my free "120 Questions from 2014" metal trivia PDF.
2/03. Sent out this rad email about the new Boilerman 10" EP.
2/02. Wrote about the two Anthrax song titles with the word "hell."
1/28. Bill Meis and I talked about iOS Apps on The Workbench Podcast.
1/25. Talked crowdfunding and Patreon on the 'Black Vinyl Collective' podcast
1/21. Wrote 'Phil Labonte says homosexuals were never property, forgets Nazi Germany' for Metal Insider
1/20. Wrote about Oxbow in the Skull Toaster email
1/20. Talked about email on 'The Workbench' Podcast with Bill Meis
1/19. Hit 10 supporters for my Skull Toaster Patreon.
1/19. Took a bus to Philadelphia
1/18. Talked vinyl's comeback on the 'Black Vinyl Collective' podcast
1/14. Sent this email for Artists & Fleas
1/12. Cut my iPhone bill from $70/mo to $45/mo
1/12. Wrote about Satan’s Warriors in the Skull Toaster email
1/11. Professed my love for cats on the 'Black Vinyl Collective' podcast
1/10. Published 'Please, Stop Networking' on Medium
1/08. Updated the Atom Splitter PR roster page
1/07. Wrote this piece on Into Another for the Skull Toaster email
1/07. Sent 'My god, it's full of (YouTube) stars' to my email list.
1/04. Talked favorite music of 2014 on the 'Black Vinyl Collective' podcast
1/03. Posted the second "First Friday" video on Skull Toaster